Post by adito on Apr 30, 2024 6:26:19 GMT
Here are 5 tips for you. 5 golden rules for your abandoned cart recovery SMS Write at the right time First factor to keep in mind: time . Based on the product/service sold, it is advisable to send a reminder SMS evaluating different timings. For example, in the case of a delivery app for a dinner, the message inviting you to complete the pending purchase should be sent within a few minutes, because it is a service to be provided on the same day. The case of a product that does not require immediate purchase is very different. In this case, an idea could be to send more than one SMS: the first one an hour after abandoning the cart and the second 24 or 48 hours later. Later it may be too late because a lot of time has passed and the user will probably be less inclined to purchase.
But there is no single rule, individual cases must always Germany WhatsApp Number List be evaluated. Our advice is to make a decision based on user behavior , programming messages according to timing that respects the user's customer journey and average purchase times. Include a clear Call to Action Another fundamental thing is that the call to action (the so-called Call To Action, CTA) is direct and effective; think of a short but incisive formula, something that induces the user to act immediately, such as "Go to the cart immediately", "Complete the purchase now", "Retrieve your order". Add the direct link Clearly, next to the CTA the link to the website page cannot be missing , which quickly redirects the person to the checkout page of the abandoned product, so that they can immediately proceed with the purchase.
Offer a discount To ensure that the user is truly motivated to , offer an incentive that convinces him to take the final step: offer him a discount to be used in the short term (e.g. "within 24 hours", "valid only until tomorrow"), thus also appealing to the principle of "scarcity": this is based on transmitting a sense of urgency to the user by communicating that he can only take advantage of the promotion now because it will soon no longer be available. “Free shipping” in these cases is a good option, because the recipient of the message will perceive an immediate saving opportunity and will be even more inclined to purchase.
But there is no single rule, individual cases must always Germany WhatsApp Number List be evaluated. Our advice is to make a decision based on user behavior , programming messages according to timing that respects the user's customer journey and average purchase times. Include a clear Call to Action Another fundamental thing is that the call to action (the so-called Call To Action, CTA) is direct and effective; think of a short but incisive formula, something that induces the user to act immediately, such as "Go to the cart immediately", "Complete the purchase now", "Retrieve your order". Add the direct link Clearly, next to the CTA the link to the website page cannot be missing , which quickly redirects the person to the checkout page of the abandoned product, so that they can immediately proceed with the purchase.
Offer a discount To ensure that the user is truly motivated to , offer an incentive that convinces him to take the final step: offer him a discount to be used in the short term (e.g. "within 24 hours", "valid only until tomorrow"), thus also appealing to the principle of "scarcity": this is based on transmitting a sense of urgency to the user by communicating that he can only take advantage of the promotion now because it will soon no longer be available. “Free shipping” in these cases is a good option, because the recipient of the message will perceive an immediate saving opportunity and will be even more inclined to purchase.